Derick E. Hingle-USA TODAY Sports

Kobe Bryant Demands You 'Hate' Him In This Brilliant New Nike Ad

As Kobe Bryant's ride out of the NBA heads closer and closer toward the sunset, the Lakers legend sent out a message to his fans that contrasts their love for him: Hate me.

In a new Nike ad made for Chinese television, the Black Mamba makes a great argument to support his message, which comes at a time when the love fest for the five-time champion is reaching an all-time high.

The commercial is filled with scenes that will make any Kobe fan nostalgic, accompanied by background music that perfectly fits the mood.

Simply put, the ad is amazing, and it only reminds us how sad it is Kobe has just four games left.

Citations: Nike Debuts Incredible Kobe Bryant Commercial in China: 'You Should Hate Me' (Bleacher Report)