Autism is complex, and without a proper understanding of it, it can be seen as a behavioral defect rather than a developmental condition.
In the video, a young boy is led through a busy shopping center by his mother. The sights and sounds are overwhelming to his senses: Everything is too bright, too loud, too much. It becomes so overwhelming that, halfway through the mall, he breaks down, covering his ears and howling in frustration.
In a solo shot, the boy reminds the viewer,
I'm not naughty. I'm autistic.
Although simple, the ad is intensely powerful. It is often said you can't really know a person until you walk a mile in his shoes. In this case, a few steps through a shopping mall is sufficient.
Watch the powerful PSA up top and learn more about autism at the National Autistic Society.