HOW THE HELL DO WE FACE SWAP NOW?
People didn't want to live in a world where Snapchat was down for, like, five minutes.
Twitter was probably loving it though because everyone flocked to it when the service experienced problems this morning.
Naturally, people lost their cool immediately.
Here's the tweet that sparked World War III:
Carnage. Sheer carnage.
Some sounded like they were in genuine need of help.
Others were pissed that it cut out at exactly the wrong time.
The first step is admitting you have a problem.
Some just sat back and accepted their fate.
This is the biggest thing to happen to Snapchat since that advertising announcement in June.
In case you've been living under a rock, Snapchat will now run video ads between your friends' stories in order to give advertisers a better shot at reaching some of the company's 150 million daily users. The video ads will be known by the extremely clever name, "Snap ads between stories."
The company's first chief strategy officer, Imran Khan – who is known for his role in Chinese e-commerce giant Alibaba's IPO – told Adweek that this huge rollout was just the beginning.