Creative marketing strategies and people screaming like children are two darlingly entertaining things to watch, especially in a viral video.
Combine these elements and you have an ad for “Paranormal Activity: The Ghost Dimension.”
In the promo, folks unwittingly attend an open house in the home featured in the original “Paranormal Activity” film.
Light fixtures shake, mirrors break and, by the time she reaches the bedroom, one woman jumps, horrified, in midair several times before launching herself down the stairs and out the front door.
Every viewer would love to assume he or she would handle this situation with the calm of a million Matthew McConaugheys, but let's not get too high and mighty as we enjoy the uninhibited terror of a handful of complete strangers.