Japanese makeup giant Shiseido just debuted its latest ad campaign, and it's nothing like you've ever seen before.
The video begins in a normal-looking classroom, where several pretty, high school girls sit at their desks.
The camera travels from student to student, briefly zooming in on each of their faces before moving on to the next girl.
Once the camera reaches the last girl, it lingers momentarily, then, in super-speed, her makeup is removed, and we watch she become a he.
The rest follow suit; their incredible gender-bending transformations revealed as their makeup disappears.
It's pretty remarkable — and fittingly, a testament to the power of Shiseido's makeup.
You can check out the behind-the-scenes footage below: