Google AKA the thing I trust above all else -- more than professors, more than trained doctors, more than the sage old woman who gives me herbs to cure my woes -- is changing.
The search engine has begun to test a new "mobile first" version of their index. This means that mobile content is now king.
(Are you reading this on your mobile phone? Probably, right?)
Don't worry, I'm not a psychic. Well, I am, but I wouldn't waste my powers on such a question.
Statically, more and more people are using their phones as their main form of INTERNET OBSERVATION -- a term I have just come up with and have officially copyrighted.
So, their new searches will prioritize mobile content.
Originally, Google bots would track over 60 trillion web pages and the links in them. Then, they'd categorize them into an index of many, many different factors.
This is why a Google search gives you the most relevant sites to your queries.
Now, Google will rank the pages based on mobile content.
The product manager of Google, Doantam Phan, said,
Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site's content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.
While Google has just started to test this change, there's no doubt that more searches are coming from mobile devices than from desktops and laptops.
How many times have you tried to remember a specific actor while having a conversation with a friend?
You pull up Google right away on your phone. Back in my day, we were like, "Huh. Guess we'll never know."
Sites that don't have functional mobile versions are obviously going to fall to the wayside at one point, or another.
It's time to hop on this bandwagon, or hope Ask Jeeves makes his grand return.