One little girl has a big problem with the clothes selection at her local department store.
The video above features 8-year-old Daisy Edmonds in a karate (or Tae Kwon Do) uniform, berating the blatantly sexist clothes on sale at a Tesco store in Swindon.
This little champion of gender equality eloquently and passionately attacks gender stereotypes by showing how the messages proudly displayed on the boys' clothing was in stark contrast to those printed on the clothes in the girls' section.
In this store, the girls' clothes say things like "beautiful," "I feel fabulous" and, peculiarly, just "HEY."
The boys' clothes, on the other hand, say things like "Think outside the box" (apparently, this store is training little kids to become boring corporate bosses), "HERO" and "Be Adventurous."
Daisy had a lot to say about this:
It's unfair because everyone thinks that girls should just be pretty and girls should just be adventurous. I think that's wrong because why should boys and girls clothes even be separated because we're just as good as each other.
To illustrate her point, she walks over to a shirt that says, "Think outside the box."
Think outside the box. What does this mean: Go on your adventures, let nothing stop you, go for your own dreams.
Then, she walks over to the T-shirt that just says "HEY!"
And... 'HEY!' What is that even supposed to mean? What part of 'HEY' is great? I don't get it.
In the end, she took a bunch of the boy's T-shirts and put them in the girl's section -- because she fucking thinks outside the box.
Now, this is all super adorable and precocious and all, but the fact is this is really not a funny thing at all. This is a huge and utter bummer and disgusts me.
We usher children into their gender rolls as soon as they enter the world. It's as basic as the color schemes we swaddle and surround them in.
From the very onset of their tenure on this weird planet, children, in this country, see pink associated with girls and blue associated boys.
And every step of the way, each year that passes, the connotations and cultural restrictions of their genders are re-enforced by the people around them, the world at large and their very governments.
OK, sorry, just had to get that out of the way.
It sucks, and the thing is, it's terrible for girls AND boys. Toxic masculinity mutilates the soul.
OK, I'm done. Funny article, right!?
By the way, congrats on the green belt, Daisy.