Get Ready, Too Faced's Natural Lust Eyeshadow Palette Means 30 Brand New Shades

by Kelsi Zimmerman
Dave Kotinsky/Getty Images Entertainment/Getty Images

For a makeup brand that used to have a volumizing mascara named "Size Queen," it should come as no surprise that Too Faced is a company that believes that bigger is better. And with the introduction of Too Faced's Natural Lust Palette, one of their largest palettes to date, the "the bigger, the better" belief obviously continues to ring true.

On Wednesday, Feb. 13 Jerrod Blandino, Too Faced's Co-Founder and Chief Creative Officer, took to his personal Instagram account to give his nearly 280k followers a sneak peak of the brand new 30-pan palette. Blandino posted an image of the gold metallic palette and its 30 new shades, along with a caption that reads, "#tfsneakypeek !! Take your natural look to a WHOLE NEW LEVEL with my Natural Lust Eye Shadow Palette! 30 never-before-seen-lust-worthy shades😍 #comingsoon#toofaced@toofaced."

While the exact release date is still yet to be announced, I'm willing to bet that Too Faced lovers won't have to wait too long before getting their hands on the palette. By the looks of Blandino's sneak peek, it seems to be a finished product, so fingers crossed that this palette full of lust-worthy shades will become available ASAP.

The birth of the Natural Lust Eyeshadow Palette comes as a follow up to the now-sold-out Natural Love Eyeshadow Palette ($59, The Natural Love Palette was released in 2017 and also featured 30 shades in a variety of nudes, pinks, and browns, and was designed to be one of the best (and biggest) natural eyeshadow palettes on the market.

Both the Natural Lust and Natural Love Palettes contain 30 square-shaped pans in matte, shimmer, and glitter finishes and offer a wide range of hues to create looks that are gorgeous, and well, natural-looking. The difference between the two palettes, however, comes from the inspiration for each. While the shades in the Natural Love Palette were a compilation of natural shades from some of Too Faced's best-selling palettes, the Natural Lust Palette contains 30 brand new shades. That's right: Five rows and six columns of never-before-seen, richly-pigmented, blendable shades with a high color pay-off. So if you're starting to hit the pan on your fave neutral eyeshadow palettes, you'll wanna cop the Natural Lust palette as soon as it's available.

As far as the hues that you can expect to see in the Natural Lust palette (pictured above), there's quite a range of neutrals — with suggestive names, of course — like "Silk Robe," a peachy nude matte; "Oops-a-dasiy," a light gold shimmer; and "Spank Me," a matte rosy nude. Unlike the Natural Love palette, there are a few brighter shades, like "Pinned Down," a bright fuscia matte, and "Peacocking," a shimmery teal.

Like the new palette's release date, there's also no word yet on what the cost of the Natural Lust palette will be. But seeing as the Natural Love Palette was priced at $59, I'm sure that the new release will be in that ballpark as well.

If you're in the market for an extra-large neutral eyeshadow palette (that also features a few pops of color), then be sure to clear off your vanity and prepare your bank account while you wait for final word on when the new palette will drop.