If you've ever received a dating app message that's left you feeling more 🤢 than 😍, you're definitely not alone. What one person sees as flirtation could be perceived by another as harassment, and for some people, the threat of receiving inappropriate or sexually explicit messages discourages them from dating apps entirely. Being creepy on dating apps was far too easy for far too long, and luckily, Tinder is doing something about it. Tinder's anti-harassment AI feature, which launched on Jan. 23, asks users "Does this bother you?" when offensive language is detected, making it easier than ever for users to report harassment.
And it gets even cooler: Tinder's safety-focused updates also include a feature called "Undo," which asks users if they'd like to take back a message containing potentially offensive language before it's delivered. While you can always block or report a match if you feel unsafe, these new updates work to increase user accountability and deter gross messages. As Tinder's head of trust and safety products, Rory Kozoll, explained to Wired, "If 'Does This Bother You?' is about making sure you're OK, 'Undo' is about asking, 'Are you sure?'" But does it make a difference? I spoke to current and former Tinder users to get their thoughts on the update.