Tidal

The Meaning Of JAY-Z's "Family Feud" Music Video Is Actually Really Deep

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IT'S HERE, you guys. JAY-Z dropped the music video for "Family Feud" and it is so freaking good that I don't know what we as a society did to deserve it. It features JAY-Z (obviously), Beyoncé (OMG, YES), and their daughter Blue Ivy (Un-freaking- real), Of course, there's a whole lotta drama. So, what exactly is the meaning of the "Family Feud" music video?

So glad that you asked.

Because the video had a bunch of intense pieces to it, it can be hard to process the whole thing in its entirety. So to help y'all figure out what exactly our boy JAY-Z is getting at, I've decided to split this into some important key parts.

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For those of you who saw the teaser that Roc Nation put out into the world, you caught onto a few things right from the get-go.

We see JAY-Z walking into a church, holding hands with his daughter, Blue Ivy (looking adorable AF, by the way). We saw an unidentified man and a woman getting hot n' heavy together. We saw Beyoncé looking very Pope-esque, dressed in all black looking fierce, but also with a facial expression that was just a bit unnerving.

The teaser went on to show flashes of JAY-Z entering a confessional booth, with what seemed to be Beyoncé as his confessional priest, and the unidentified woman stabbing the man she was hooking up with in the back:

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What did it all mean?

Well, the video has finally dropped and we were able to get some answers. And, while we can't know for sure what JAY-Z was getting at when creating this video, I think we can uncover a few truths by ourselves.

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For anyone who's interested, you can watch the full video on Tidal here.

1. The unidentified couple in the video might be JAY-Z and "Becky."

Look, it's hard to watch the video and NOT think that the man and the woman getting real steamy are JAY-Z and the woman that he apparently had an affair with. Remember last year, when it was thought that JAY-Z was cheating on Beyoncé, possibly with designer Rachel Roy?

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Nobody can forget Beyoncé's legendary lyrics to her song, "Sorry":

He only want me when I'm not there
He better call Becky with the good hair
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To which everyone said, "Who the hell is Becky?"

And, when it was thought that Roy was "Becky" with the good hair, Roy posted this cryptic Instagram:

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Plus, JAY-Z's lyrics to "Family Feud" certainly make it seem like this is the case. The lyrics go:

Yeah, I'll f*ck up a good thing if you let me
Let me alone Becky
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And, if you noticed, the woman stabs the man literally in the back, which can be a symbol of someone betraying his trust of possibly keeping his affair a secret.

So, are the couple in the video a portrayal of JAY-Z and "Becky?"

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A case for the FBI, indeed.

2. JAY-Z is confessing his sins to Beyoncé and asking for forgiveness.

A lot of people believe that JAY-Z's album, 4:44, is a response to Beyoncé's album, Lemonade, and, after watching the "Family Feud" music video, those people honestly might be right. In the video, we watch Beyoncé looking very much holier-than-thou (in what looks like a mixture of what the Pope wears and also what a celeb would walk down the red carpet wearing) and JAY-Z, on opposing sides of a confessional booth.

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It seems to be pretty symbolic of JAY-Z admitting his faults and begging for forgiveness from a scorned Beyoncé. While we can't confirm it for sure, it seems pretty obvious that the center of this video is about JAY-Z trying to right his wrongs with Beyoncé, the wife in which he was unfaithful to.

3. JAY-Z is talking about the need for unity in the black community.

While there is a lot going on in this video, it's evident that the actors and actresses are at odds with a larger issue, and stress the need for some sort of solidarity. In the beginning of the video, a group of people are sitting at a table, and one character stresses the fact that nobody wins when the family feuds, much like the lyrics stress in the song.

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So, whether or not JAY-Z put his all into this video as a sign of admitting his mistakes and infidelity, you have to admit that the video is incredible (and not just because Beyoncé is featured, either).

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