On Tuesday, April 20, Apple CEO Tim Cook kicked off the highly-anticipated "Spring Loaded" event by revealing that the company's latest generation of iPhones is getting an additional spring-appropriate hue. When it becomes available for pre-order on Friday, April 23, the iPhone 12 and the iPhone 12 mini will come in a millennial purple color — and it's so pretty. The best part is that Apple's purple iPhone 12 release date is right around the corner, meaning you could score your lilac smartphone at the end of the month.
Within moments of kicking off the event, Cook shared the unexpected news with fans that two devices in the iPhone 12 lineup would now include an additional color option. The pastel purple hue, which some users noted looks similar to the purple offered for the iPhone 11, joins five other colors in the iPhone 12 and iPhone 12 mini line, including blue, green, black, white, and red. It's not available for the iPhone 12 Pro, which currently comes in the fan-favorite Pacific Blue color as well as Silver, Graphite, and Gold.
Considering customers' overwhelmingly positive reactions to the Pacific Blue, which was only available for the iPhone 12 Pro, fans are so hype that the iPhone 12 and iPhone 12 mini, which were released in November 2020 with features like the A14 Bionic chip and advanced dual camera system, now have a similarly aesthetic makeover with the addition of the spring-inspired color. Like the rest of the iPhone 12 line, you can expect the purple iPhone 12 and 12 mini to start at $799 and $699, respectively, and they'll be available on April 30, with pre-orders starting April 23.
While you can't pre-order the new purple iPhone until April 23, you can order some new accessories to protect and complement its head-turning hue starting on April 20. In addition to a new MagSafe Leather Case or leather sleeve for your new device that comes in Deep Violet, you can also choose from a silicone case in Capri Blue, Pistachio, Cantaloupe, or Amethyst. Apple will also be offering a leather wallet in color called Arizona.
It's safe to say the hype over the new purple iPhone is ~real~, so set a reminder and don't sleep on purchasing it when it becomes available for pre-order on April 23.