Whether you're shopping for yourself or someone else, I'm a huge believer in this: The best purchase is a practical one that you can use day in and day out, and it'll actually influence your life in a positive way. Bonus points if it's also affordable and well-reviewed. Fortunately, there are tons of brilliant finds on Amazon that make you look and feel better, and all of them fit that criteria.
I'm not the only one who loves them, though. These cult-favorite beauty products have thousands of five-star ratings and are constantly trending on best-seller charts and user wishlists. People can't get enough of them because they're easy to incorporate into your day-to-day routine, and they work with minimal effort. (If you've ever wished you could apply falsies in seconds, smooth down stubborn flyaways on the go, or literally peel away calluses to reveal soft skin underneath, this list is for you.)
Last but not least, everything here is shockingly affordable. So scroll on to pick up a little luxury and treat yourself or shop for everyone on your list while still not breaking the bank.
We only recommend products we love and that we think you will, too. We may receive a portion of sales from products purchased from this article, which was written by our Commerce team.
1. These Under-Eye Masks Made With Real Gold
The most luxurious ingredient in these under-eye masks? Real 24-karat gold, which has anti-inflammatory properties. However, each one also contains hyaluronic acid for moisture, antioxidant-rich grape seed extract oat, and collagen. Reviewers report that they "notice a huge difference!"
2. Some Stylish Hair Clips That Break Down To Mere Cents Each
For less than $20, you can grab this set of 20 fashionable hair clips for yourself or someone else. Each one has a base of sturdy, snag-resistant metal, but features different acrylic or resin embellishments that look like pearls, gemstones, and shells. Best of all, despite the price, reviewers agree they "look expensive and luxurious."
3. This Genuine Silk Pillowcase To Pamper Your Hair & Skin
Because it's made from real 19-momme mulberry silk, this pillowcase is hypoallergenic and much gentler on your hair and skin than standard pillowcases. Unlike materials like cotton — which absorb natural oils — this pillowcase evenly distributes them for improved hydration and less friction. Get it in six sizes and 30 different colors.
4. These Microfiber Towels That Absorb Moisture & Reduce Friction
Experts agree that wrapping your hair in a standard towel can cause breakage and excess friction, but these microfiber hair wraps are not standard towels. Instead, they're made from a super soft microfiber that's optimized for absorbency, so your hair dries faster with less damage. They're also lightweight, easy to secure, and come in your choice of six colors.
5. A Pack Of Stylish Velvet Scrunchies In Every Color
Two '90s trends that are back in full force: velvet and big scrunchies. Sport both styles simultaneously with this 20-piece set. Each one is a different color to match virtually any outfit, plus the durable rubber band is wrapped in smooth fabric to prevent breakage and snagging.
6. This Matcha Mask That Transforms Your Lips Overnight
When the average lip balm just isn't cutting it, Once Upon A Tea's matcha lip mask may be able to help. It uses green tea extract, coconut oil, and vitamin E to lock in intense moisture while you sleep so your lips are "smooth, soft, and actually HEALING" by morning, according to one reviewer.
7. This Simple, Satisfying Way To Peel Away Foot Calluses
The Bea Luz peeling foot mask doesn't require any filing, scraping, or buffing to work. Instead, it comes with booties that are infused with a special serum that penetrates deep into tough calluses. After a few days, the layers start to peel away by themselves, revealing the soft, healthy skin underneath. "My dead skin came off in large thin sheets that were super satisfying to peel," one reviewer wrote.
8. A Unique Tool That Exfoliates With Ultrasonic Vibrations
"Absolutely love it," one reviewer wrote, while another commented: "My skin never felt and looked so good!" The rechargeable motor on this facial scraper creates high-frequency ultrasonic vibrations, while the stainless steel spatula is designed to loosen up blackheads and exfoliate flaky skin simultaneously.
9. These Bath Bombs Made From Incredible Ingredients
Among the great ingredients in these Grace & Stella bath bombs, you'll find moisturizing oils like coconut, cocoa, argan, and olive. You'll also find real essential oils that give each one its soothing, subtle scent. Since they're fizzy and come in a gift box, you can either treat yourself or give them to someone who could use some self-care.
10. A Cult-Favorite Body Scrub With 12,000+ 5-Star Reviews
There are tons of scrubs on the market that use mineral-rich Himalayan sea salt to remove old, flaky skin. That said, this one also has lychee fruit and sweet almond oil for intense hydration. "Worth every penny," one reviewer raved. "All dead skin gone and left with super soft amazing looking skin!" No wonder it has earned more than 12,000 five-star reviews.
11. This Facial Steamer That Gets Deep Into Pores
This three-in-one facial steamer creates ionic particles to deep-clean pores, has a built-in warmer for towels, and can humidify both your skin and the room with its extra-fine steam. It also comes with a five-piece stainless steel extraction kit. No wonder it's a best-seller on Amazon.
12. An Essential Oil Diffuser & Statement Piece In One
This gorgeous unit uses ultrasonic vibrations to release hydration and your favorite essential oils into the air — but you'd be hard-pressed to find another diffuser that's as eye-catching as this one, either. The 3-D glass cover looks like an explosion of rainbow fireworks, while the silver base is sleek and sturdy. It can hold up to 120 milliliters of water in the BPA-free reservoir.
13. A Great Blow Dryer For A Great Price
In the market for a new hair dryer? At little more over $20, the Conair Pro won't break the bank — but it will speed up drying time and minimize damage with its tourmaline ceramic technology and ion generation. It has three heat settings, two speeds, a cooling button, and comes with a diffuser, but the best news? Thousands and thousands of reviewers think it works so well, "it pays for itself after one use."
14. This Pumpkin Honey Mask That Aims To Brighten Skin
Even though it has powerful healing and brightening benefits, this Andalou Naturals mask is surprisingly gentle so even those with sensitive skin can use it. Plus, it's hypoallergenic, pH-balanced, and made with certified-organic ingredients. Oh, and it has a honey and pumpkin scent that reviewers say "smells like pumpkin pie."
15. Some Of The Best Mascara You Can Get For The Price
This essence Lash Princess mascara has been my go-to for a few years now, and for several reasons: For one, the formula offers dramatic volume and emphasized lashes without clumping or flaking. For another, it's gluten- and cruelty-free. And, finally, each tube costs just $5, even though (in my opinion and the opinion of countless other buyers), it works just as well as high-end brands.
16. This Lip Repair Cream From A Fan-Favorite Brand
O'Keeffe's is one of the best-selling brands on Amazon, known for its Healthy Feet cream and Working Hands repair lotion. The brand's Lip Repair night treatment, however, uses the same moisture-trapping ingredients to heal lips overnight. It's also hypoallergenic and surprisingly non-greasy, according to reviewers.
17. These Satin Pillowcases In Just About Any Color
Give your bed an upgrade while simultaneously pampering your skin and hair. These pillowcases are made from polyester satin, which is durable, soft, cooling, and machine-washable. They come in four sizes and just about any color, all for under $20. According to past buyers, they're "life-changing" and they keep your hair in place "all night."
18. This Vitamin C Serum That's Lightweight, But So Nourishing
Eva Naturals' vitamin C serum helps repair damage from UV rays, but it also has additional ingredients to lock in moisture, reduce inflammation, and clear clogged pores. It soaks in well and is gentle enough for daily use, too. "This Serum REALLY works!" one reviewer wrote. "I was amazed by the fast results and I feel way more confident with my face and skin. I even cut back on makeup."
19. These Brilliant Lashes That Pop On With Magnetic Liner
Apply the magnetic liner, which goes on smoothly and creates a bold, clean line. Then apply one of the five different false-lash strips, which adhere quickly and easily to the liner using their built-in magnets. Even reviewers who "never had success" with glue-on lashes say these are "super easy to apply" — and they're so comfortable you might even "forget that you have them on."
20. A Remover For Really Stubborn Nail Polishes
Stubborn glitter, dark colors, gel polish — the Arishine Magic polish remover is designed to tackle all of the aforementioned with ease. It doesn't require foil or scraping, either, which is why some reviewers have called it "magic" and a "miracle potion."
21. This Super Easy Way To Smooth Down Flyaways
22. A Luxurious Way To Overcome Dry, Cracked Hands
If cold or dry weather often leaves your hands cracked, try these hand treatment gloves, which work in 20 minutes. They're infused with nutrients and plant extracts that lock in moisture to promote healing and soften cuticles before a manicure. Each order comes with five individually-wrapped pairs, so they make great stocking stuffers or additions to a DIY self-care basket.
23. This Cult-Favorite Skin Tool Reviewers Claim "Transformed" Their Skin
"This is probably the best purchase I've ever made ever," wrote one reviewer, who noted that the Sdara derma roller "transformed [their] skin" when it came to large pores, oil regulation, and unwanted scarring. This unique tool uses more than 500 tiny, titanium needles, and according to buyers, that results in faster healing, a brighter complexion, and better absorption of your favorite beauty products. With nearly 9,000 five-star reviews, it's fan-approved.
24. This White Noise Gadget That Buyers "Can't Sleep Without"
"I cant sleep without this thing now," wrote one reviewer, who's usually asleep within 10 minutes of turning it on. The REACHER white noise machine has 31 soothing sounds to choose from, which block out most disruptive noises in your environment so you can sleep better. It also has a built-in night light with color-changing options and a 100-setting dimmer.
25. A Cult-Favorite Growth Serum For Lashes & Brows
This Amazon cult-favorite has almost 40,000 reviews for a reason: The botanical-based formula aims to help grow brows or eyelashes that are thicker and fuller — all while remaining hypoallergenic and cruelty-free. It's also super easy to apply thanks to its precision brush.
26. This Moisturizing Cream That Uses Real Snail Extract
Snail mucin extract is loaded with nutrients and locks in moisture, which is probably why this face moisturizer has thousands of five-star reviews. Despite the fact that its 92% snail-secretion formula is deeply hydrating and healing, it also absorbs so nicely, it can even be worn under makeup.
27. A Gentler, More Natural Way To Whiten Your Teeth
Unlike alternatives with harsh whitening chemicals, this Active Wow powder aims to whiten teeth without causing sensitivities. It uses coconut charcoal powder to absorb stains — and it does so while also freshening breath and remaining safe for your enamel. Judging by the reviewer-posted before and after pictures, it genuinely makes a difference.
28. This Rosewater Spray With Tons Of Different Uses
When it comes to my beauty routine, I'm all about versatility. I love when products check multiple boxes at once, and this Mario Badescu rosewater spray does exactly that. It can be used as a toner before makeup, a hydrating spray that won't impact your foundation, or even a hair spray that reduces frizz. Thanks to its floral extracts, it's nourishing and smells incredible.
29. These Pimple Patches That Shorten Healing Time
Speed up the healing process with these pimple patches from DERMAKR. Even though they're small, waterproof, and comfortable to wear, the hydrocolloid pads soak up blemishes. As a result, the skin stays protected, the inflammation goes down overnight, and the spot can heal much faster.
30. This Foolproof Hairdryer & Brush Hybrid
"I'm someone who has no idea how to do hair," one reviewer wrote. "Anyone can use it!" This BEAUTIKEN tool is a blow dryer and a brush in one, so simply by pulling your hair through the rounded bristles, you're drying, styling, and volumizing, all in one simple step. Among its great features, you'll find a 1,000-watt motor, tourmaline materials, ionic generation, and multiple speed and heat settings.
31. These Memory Foam Slippers That Are So Cozy
Pick up these Jessica Simpson house slippers, and reviewers write that you'll "feel like you’re walking on a cloud." Underneath the soft faux-fur lining, they have a thick memory foam insole — and underneath that, they have an anti-slip sole that's waterproof for light outdoor wear. Get them in your choice of nine colors and patterns.
- Available sizes: Small — X-Large
32. A Soothing Lavender Spray Made With Essential Oils
Moisturize dry skin, freshen up any room of the house, or spray it on your pillow, this spray from Gya Labs is made with real lavender essential oil, which is known for its relaxing properties. Plus, it smells "beautiful and gentle" and is "very relaxing," according to reviewers.
33. This Stylish Bracelet & Practical Diffuser In One
Bring the scent of your favorite essential oils anywhere you go. Plus, the Romanda bracelet looks like a stylish accessory, thanks to its leather band and stainless steel locket. That said, its colorful, interchangeable cotton pads absorb essential oils to release aromatherapy benefits all day long.
34. This Genius Razor That Goes Anywhere With You
If you choose to shave, the Sphynx all-in-one portable razor has a few features that set it apart from others: It's round, flat, and has a cover, for one, which makes it easy to transport in a compact and hygienic way. It also has a built-in water sprayer and a moisturizing bar, both of which take the place of messy gels or creams while keeping you skin feeling great.
35. Some Sleeves That Hydrate Your Heels While You Sleep
Even though they're ventilated for breathability, these heel sleeves still pack a serious punch when it comes to moisture. That's because they're made with gel technology that releases oils and nourishment to soften thick calluses. "These are legitimately one of the best purchases I’ve ever made," one reviewer wrote, while others raved about how stretchy and comfortable they are.
36. "The Best Thing To Ever Happen" To Reviewers' Hair
"One of the best purchases I’ve made!" one reviewer wrote, and many others agree. In short, these scalp massagers has soft silicone bristles that stimulate circulation in the scalp, remove product build-up while shampooing, and just flat-out feel great on your head. Past buyers say their hair feels cleaner, they're getting new growth, and they're not losing as many strands.
37. A Hair Mask That Adds Serious Strength
"Made my hair so healthy after just [two] uses," one reviewer wrote. Another noted, "Provides moisture for great looking hair and it actually helps your hair grow." Basically, this Marc Anthony Grow Long hair mask strengthens strands to prevent breakage. It has ginseng, caffeine, and keratin to promote future growth, too.
38. These Face Towels That Are Make Removing Makeup & Dirt Easier
Towel Bazaar's premium washcloths are designed specifically for your face. For one, they're made from soft, absorbent Turkish cotton that's gentle on your skin. For another, they're black and labeled "makeup" so you don't have to worry about mascara stains or mixing them up with your other towels. Best of all, thanks to this six-piece value, each one comes out to under $4 each. "These black facecloths are great for removing makeup and not staining your white bathroom hand towels," one customer wrote.
39. This Rechargeable Tool For Curled Lashes
If your lashes won't hold a curl, the JDO lash tool could be the secret you need. It uses four temperature modes and quick-heating, yet burn-preventing panels to thoroughly volumize lashes — and it's USB-rechargeable so you don't have to worry about wires or batteries. "My lashes are so flat," one reviewer wrote, but now they "hold a curl all day until I take off my makeup."
40. This Cleansing Brush With 7 Interchangeable Heads
Due to its three gentle facial cleansing brush heads, the PIXNOR helps you achieve the deepest, most thorough clean possible while washing your face — and it feels like a massage. It also has a brush to remove makeup, a pumice head for exfoliation (not on your face), a sponge for foundation application, and a rolling massager for relaxation. All of the aforementioned pop right on and can be set to either a high or a low speed.
41. These Steamers That Are Like Bath Bombs For Your Shower
These best-selling steamers are like bath bombs for your shower. They're made with real essential oils that, when placed under the stream of your shower, start to fizz, dissolve, and release their relaxing scents into the air. They also come in a gorgeous gift box, should you decide to give them away — but good luck parting with them once you smell them.
42. These Moisturizing Balms That Add A Hint Of Tint
Get moisture and color all in one easy step. These tinted lip balms from Sky Organics come in a pack of four different shades, and they have amazingly hydrating ingredients like coconut oil, cocoa butter, and vitamin E. "I love this product and highly recommend it to anyone looking for a healthy, beautiful and natural way to dress your lips!" one reviewer wrote.
43. Some Stylish Glasses That Block Out Blue Light
These are not your average glasses. Instead of correcting your vision, they block out harsh blue light — the wavelengths emitted by your screens and devices. As a result, they may help to prevent headaches and eye strain, while also improving sleep. This particular set of two comes in just about every color combination you could imagine.
44. These Fleece-Lined Leggings That Are Extra Cozy
For serious lounging, you can't go wrong with these leggings from BALEAF which have something others don't: A layer of warm, soft fleece on the inside, so you can wear them all winter long. Reviewers also love that they come in tons of colors, have a no-roll waistband, and have a hidden pocket in the waistband.
- Available sizes: X-Small — 3X-Large
45. This Moisturizing Shave Oil Made With Shea Butter
Instead of parabens and other common skin-drying ingredients, this Tree Hut shave oil contains shea butter, which is loaded with nutrients and is super moisturizing. As a result, it provides a slick, irritation-resistant surface. So if you choose to shave, there'll be less discomfort. Plus, reviewers write that it "smells amazing."
46. These Makeup Blenders Made From Ultra-Soft Microfiber
I'm in love with my JUNO & Co. microfiber makeup blender, which (in my opinion) creates a super-smooth look with my foundation and concealer — much more so than with a brush or traditional blending sponge. The secret is the microfiber texture, which uses less product to create a fuller, more thorough coverage. Get four in this pack.
47. This Toner Made With Real Apple Cider Vinegar That Works On Skin & Hair
If you're a fan of versatile beauty staples, this WOW spray is one you can't miss. Because it's made from real apple cider vinegar, it does 10 things at once, including hydrating, toning, nourishing, and protecting. In addition to using it on your skin, you can also spray it on your hair to promote growth and reduce damage.
48. A Dry Brush You Can Use 2 Different Ways
When attached to its long wooden handle, you can easily reach your back, legs, and arms — but if you take the handle off and use the built-in strap, you can achieve optimal control while dry brushing. However you choose to use it, the natural bristles exfoliate away dry skin, promote lymphatic drainage, and encourage better circulation, all of which explain why this dry brush has a 4.6-star rating.
49. This Bath Soak That Calms Your Skin & Your Mood
Use this THENA bath soak for an at-home spa night or gift it to someone you care about. Either way, the Dead Sea salts gently exfoliate, the colloidal oatmeal soothes, the manuka honey hydrates, and the essential oils help you to unwind, both mind and body. A few added bonuses: Reviewers write that it "smells great" and helps to "clear up dry skin patches," too.
50. A Heated Pad That Reviewers "Can't Live Without"
"Can't live without it," one reviewer wrote about this Sunbeam heating pad. In fact, they use it "almost every day for [their] back, neck, and shoulders." It's extra-large, extremely soft, and has an LED controller so you can easily switch between heat settings. It also automatically turns off after two hours to keep you safe and conserve energy.
51. These Charcoal-Infused Bamboo Toothbrushes
These eco-friendly toothbrushes have bamboo handles and BPA-free nylon bristles, which are infused with real activated charcoal for deep-cleaning. Even though the wood materials are heat-treated for water-resistance, they're still biodegradable so you can do your part for the environment. And unlike some other brands, reviewers attest that the bristles "are nice and soft."