Forget smart watches: The newest thing in wearable tech is the smart bra.
San Fransisco-based company OMsignal debuted what's being touted as the world's first smart bra during the Consumer Electrics Show in Las Vegas earlier this week.
The high-tech sports bra, which will retail for $150, monitors the wearer's vitals, keeps record of biometrics, and counts calories burned — pretty much everything besides the actual exercise.
It's not expected to hit shelves until the spring, but the OMbra has already proved a major hit among female athletes like Olympians Caroline Calve and Elena Revel.
Check out the promo video for the bra, up top, and head to OMsignal for more details.