Sexual health company Lovehoney is facing a lawsuit after one woman's experience with the brand's “Fifty Shades of Grey”-inspired lube left her unsatisfied.
Tania Warchol, of California, bought the lube in an effort to spice up her sex life à la “Fifty Shades,” under the belief the product would intensify and improve her sexual pleasure.
Advertisements for the lube, called the Come Alive Pleasure Gel for Her, promise more intense orgasms and increased intensity of every touch.
To further make its point (and advertise for EL James' books), the lube's box includes a quote from the second book in the series.
I surrender, exploding around him -- a draining, soul grabbing orgasm that leaves me spent and exhausted.
After trying the sticky stuff twice, Warchol (along with her ungrabbed soul) is calling bullsh*t on the company's claims -- and she's suing both Lovehoney and author E.L. James for false advertising.
The woman's official legal complaint reads,
Based on Defendant's representations, Plaintiff believed the product has powerful aphrodisiac qualities and would increase her sexual pleasure as advertised. The product did not deliver the purported benefits.
Interestingly, false advertising isn't the company's only misstep: Apparently, without FDA approval, Lovehoney cannot legally claim its product acts as an aphrodisiac.
Further, advertisements suggest the Come Alive Gel is latex compatible. Again, FDA approval is a legal prerequisite for making this claim.
Warchol wants the company to refund any purchase of the offending product made within the last four years, as well as pay an unspecified sum in damages.
The “Fifty Shades of Grey” film, which comes out on Feb. 13, is not involved in the lawsuit, as the lube was made based on the book alone.