If you've ever said something along the lines of, “Chocolate is so addictive,” or, “I'm addicted to chocolate,” you may be right: A new study suggests chocolate is harder to give up than alcohol, caffeine or even sex.
The study, conducted by the British Heart Foundation, surveyed 3,000 adults about their chocolate-eating habits.
Almost half of the participants reported they've lied to a significant other about chocolate while one-third admitted to stealthily saving their chocolate consumption for the ride home from work.
Additionally, nearly 1,500 of the participants admitted to stashing candy wrappers in an effort to hide how much chocolate they really eat.
The hilarious and mildly embarrassing study is part of a campaign by the British Heart Foundation, which challenges people to give up chocolate for the month of March.
The goal is to raise funds for heart research, according to British Heart Foundation employee Tracy Parker.
We're calling on chocolate lovers everywhere to give up chocolate and get their friends and family to sponsor them to take on the challenge. By giving it a go, you could not only kickstart a new healthier lifestyle, but help us keep more hearts beating with our life-saving research.
Considering dark chocolate has been proven to be a heart-healthy treat (in moderation), we're a bit baffled by the campaign's focus. Wouldn't it make more sense to encourage adults to give up a more harmful substance, such as alcohol, in the name of financing heart research?
If you can stomach the thought of giving up chocolate for an entire month, more power to you.
Me? I'll support the cause by donating, chocolate chip cookie in hand.