An Indiana small business with conservative views is learning the meaning of "bad PR" firsthand.
After staff members of Memories Pizza, a 9-year-old family business in Walkerton, Indiana, told local media they'd turn away gay couples asking for pizza-catered weddings, their public pages felt the backlash.
CBS New York reports the restaurant's rating is down after reviews poured in criticizing the eatery's policies.
There are photos of men in underwear, quoted biblical verses and insults being flung in the pizzeria's direction.
In an interview with ABC 57, Kevin O'Connor and his daughter, Crystal, explained they don't feel they're discriminating.
In their view, the pizza parlor is exercising religious freedom in line with the state's new Religious Freedom Restoration Act.
Kevin continued, saying,
That lifestyle is something they choose. I choose to be heterosexual. They choose to be homosexual. Why should I be beat over the head to go along with something they choose?
Customers and those who saw the now 1.5-star restaurant in the news feel different. In pages of customer reviews, they've made their opinions crystal clear.