This video demonstrates the natural tendency to build prejudice within seven seconds of meeting someone for the first time.
As part of a new campaign, the Middle East branch of Coca-Cola put six strangers in a room with the lights off and had them talk about themselves for a bit.
Then, the lights turned on.
Their reactions to the reveal and to each other are amazing mixtures of confusion and intrigue.
The video is part of a social good campaign, which runs through Ramadan, asking people to remove the judgmental labels they place on strangers.