Guys In The Dark Learn Important Life Lesson About Not Judging People (Video)

This video demonstrates the natural tendency to build prejudice within seven seconds of meeting someone for the first time.

As part of a new campaign, the Middle East branch of Coca-Cola put six strangers in a room with the lights off and had them talk about themselves for a bit.

Then, the lights turned on.

Their reactions to the reveal and to each other are amazing mixtures of confusion and intrigue.

The video is part of a social good campaign, which runs through Ramadan, asking people to remove the judgmental labels they place on strangers.

Citations: CocaCola Removes Label From Its Cans To Prove We Shouldnt Judge Based On Appearances (Huffington Post )