"Don't forget about Android Wear!," Google screamed across social media platforms minutes before the Apple Watch unveiling.
Google is touting uniqueness and individuality with its different tech-wear devices for each phone model, whereas the Apple Watch doesn't vary based on a corresponding iPhone.
Android Wear is available in several dozen variations, from round faces to models with a camera and Dick Tracey-functionality.
What do you think? Is a customizable tech watch a necessity, or does the Apple Watch offer a sleek design with innovative functionality?