It's hard to believe companies like Snapchat still run into trouble with things like seemingly racist filters.
According to reports, one of Snapchat's latest lenses has the company in hot water over allegations the filter is racist toward Asians.
Take a look and see for yourself. Some people took to Twitter to share screenshots of the filter and call out the social media platform for its perceived casual racism.
One of those tweets joked about the filter, which other tweets described as yellowface, saying,"When can we expect blackface?"
But, this isn't the first time Snapchat has been called out for racist filters, and depending on whom you ask, the company's already dabbled in blackface.
snapchat is so racist to the big lips community — #madeinwestindes (@DeTrillaaa) August 19, 2016
Snapchat got a lot of flak in April after it released a Bob Marley filter for 420, a marijuana-centric celebration that occurs on April 20.
Many people thought that was racist toward black people, but at least Snapchat could fall on the fact that Bob Marley was a beloved musician known for his marijuana use almost as much as his music.
But this time around, it seems Snapchat has a lot less to say other than it was inspired by anime and meant to be playful, according to The Verge.
But come on, Snapchat. This is on the same level of racism as the filter from Korean app SNOW.
Following the backlash, Snapchat removed the filter. A rep for Snapchat confirmed to The Daily Dot that the Snapchat filter was gone and would not be back, though the rep also said filters are never meant to offend.
Well, the road to hell is paved with good intentions.
Get it together, Snapchat, and maybe hire some people who can tell you when some of your filters are coming off as extremely racist.