I’m Howling At These Prime Day Memes, But My Wallet Isn’t

‘Tis the season to spend money. Amazon’s Prime Day sale is on July 12 and 13, which means you can score some serious deals on appliances, electronics, and more — but it comes at a price.

Prime Day has become a shopper’s dream since it launched in 2015, but it gives people some mixed feelings.

As shoppers try to reconcile their view of the company with wanting huge deals (and with not spending all their money), they’re coping by sharing Prime Day memes about the holiday you hate to love.

TBH, if you’ve got the Prime membership, you’re probably buying at least one Prime Day deal.