Get ready to celebrate Día de Muertos (aka Day of the Dead) with a festive new limited-edition Pop-Tart. Pop-Tarts’ Día de Muertos Chocolate Churro flavor comes decorated in limited-edition designs that pay tribute to the Mexican holiday, and best of all, each box supports Latinx artists. The new Pop-Tarts feature super colorful designs like sugar skulls and Mexican folk sculptures.
Pop-Tarts unveiled its new Día de Muertos variety on Aug. 30, and it features a Frosted Chocolatey Churro flavor and nine new themed pastry designs on top. The Frosted Chocolatey Churro flavor is inspired by the sweet treat of the same name and combines a filling of chocolate and cinnamon flavors with pastry crust.
Of course, the new designs give the Pop-Tarts its festive twist for the holiday. To create the designs for the new box as well as the pastries, Pop-Tarts and Kellogg’s partnered with its HOLA Latino Business Employee Resource Group in order to respect the tradition of Día de Muertos, which began in Mexico as a celebration of friends and family who have passed.
The Pop-Tarts will feature these pastry designs in different variations: Papel Picado, which is a colorful craft made from cutting designs into tissue paper; Calaveras de Azúcar, the iconic sugar skulls; Flor de Cempasúchil, the classic marigold flower; Veladora, the Mexican prayer candle; and Alebrijes, Mexican folk sculptures that come in mythical creatures.
If you’re ready to try out the new treats, you can purchase Pop-Tarts Día de Muertos boxes in 12-packs at nationwide retailers, including Costco, Wal-Mart, Target, and Sam’s Club. To find a retailer near you offering the Pop-Tarts, simply use the brand’s store locator.
Since the limited-edition flavor is all about celebrating the Latinx community, Pop-Tarts is partnering with the National Association of Latino Arts and Cultures (NALAC), a non-profit that promotes Latino arts and cultures. As part of the partnership, Pop-Tarts will be giving grants to four Latinx arts organizations that serve youth communities in Los Angeles, San Diego, Dallas, and Houston.
When you head to the store to pick up Pop-Tarts new Día de Muertos limited-edition release, make sure to check the CDC guidelines for the most updated health rules.