A recently released ad from the National Rifle Association has drawn outrage, with critics alleging that the video seeks to incite violence.
In the ad, NRA spokeswoman Dana Loesch delivers a monologue over a series of images, including scenes from protests and riots, while making references to schools, media organizations, and the entertainment industry.
At the end of the video, Loesch makes an endorsement of the NRA after prescribing how to "save our country and our freedom."
The only way we stop this, the only way we save our country and our freedom, is to fight this violence of lies with the clenched fist of truth. I'm the National Rifle Association of America. And I'm freedom's safest place.
The video can be viewed below:
The video, which has been viewed over three million times on the NRA's Facebook page along, drew a wave of attention and criticism, with many accusing the organization of advocating for civil war.
A number of critics voiced their displeasure via Twitter.
Meanwhile, Virginian congressmen Don Beyer accused the NRA of trying to exploit the shooting that left Rep. Steve Scalise in critical condition.
Loesch, who also works as both a host for The Blaze stTV and a contributor for CNN, defended the ad and her commentary, which she referred to as a repudiation of the violence from liberal protesters.
The NRA, for its part, showed no sign of regret in light of the criticism.
While Loesch insists the ad was critical of specific groups of people (e.g. violent protesters) she never specifies an adversary in the actual video.
The ad only features vague references to an unspecified "they" who work in news, education, and show business, before then implying that the country needs saving from this unspecified group, all while endorsing a gun rights group.
All things considered, it doesn't exactly take a rocket scientist to figure out why the video would be considered problematic.