The presidential candidates are stepping it up ahead of the primaries, hoping to earn the votes of specific demographics across the United States.
Current GOP frontrunner Ben Carson will be issuing a radio spot targeting black voters living in several Southern US cities over the next two weeks, using a unique rap song to garner their interest.
Mirroring the efforts of his rival, presidential candidate Donald Trump is also launching a radio spot in South Carolina, Iowa and New Hampshire.
Residents of these states should prepare themselves for the Trump-approved messages, or what is sure to resonate with voters as a lot of overzealous promises followed by stabs at his competition.
Compared to Carson's budgeted $150,000 for his rap-song marketing tool, Trump invested $300,000 in campaign funds for two narrated radio commercials, one by him and another by a woman.
The latter can be heard saying,
Donald Trump learned the values of hard work, determination and faith at an early age. He went on to build one of the world's most iconic brands and companies which employs thousands of people. Donald Trump is running for president because politicians are all talk and no action. They will never make our country great again. It's time to make America great again -- maybe greater than ever before. Vote Donald Trump for president.
And, in Trump's personal message, heard in the video above, he says,
The fact is, I'm going to make the greatest trade deals we've ever made in our country. Obamacare is a total disaster. It will be repealed and replaced with something much better.
Trump closes his narrative with, "I don't disappoint people. I produce."