This CEO Is Making A Business Based On Women's Gossip


With sites like on the web, you can check out and rate your newest ride before you even make the purchase. The same goes for the restaurants you eat at with your friends, the hotels where you stay during vacations and the movie you're about to go see while on a date, so why not the person you'll be on that date with?

That might as well have been the thinking behind Lulu, the creation of London-based founder Alexandra Chong that acts as a "girls only space," allowing users to log in through Facebook and rate the men they are thinking about entertaining or have already entertained with a standard one-to-ten scale (complete with decimal places) and a slew of other add-ons made to give women the complete try-before-you-buy experience.

In a July 12 feature for ABC's "Good Morning America," the Lulu app was said to have reached over one million followers since its February launch. And, as the Huffington Post points out, Chong knows that it's the curiosity of single women that is the key to her app's success.

Lulu may strike some as having too much of a "judging a book by its cover" feel to it, but the app very much allows woman to delve deep into the personality of a man, or at the least the perception of it.

Users can find out who's cheap, who's boring, and who's obsessive over certain things just as easily as they can find out who's hot in a way that that fuels the eagerness of women looking to find mister right without having to sift through the wrongs, with hashtags like "#textstoomuch" and "#disappears" to help them along the way.

But not every woman is feeling the buzz. One writer in particular, Buzzfeed's Katie Heaney, has taken up several issues with the app.

People can dispute whether the app encourages constructive conversation or not, but one thing that's undeniable is that Lulu is experiencing the type of growth, from 75,000 downloads in February to over a million members in July, that suggests it could become many women's guilty pleasure for the summer. And with more users, there will only be more opportunity for Alexandra Chong to profit.

Photo via LuLu