Fancy Is Ready To Revolutionize How You Shop Online (Video)

When he traces the history of his company, Joseph Einhorn, Founder and CEO of The Fancy, can't help but highlight the accolades that it has achieved.

"We've always been a mobile-oriented company," Einhorn told Elite Daily in an exclusive interview. "We were one of the first and hopefully one of the best shopping apps on iOS on the iPad, we got App of The Year with Apple internationally last year [and] we got Google Android App of The Year."

That was then; this is now. And these days, The Fancy has established an online presence that equals its popularity on mobile apps., which counts Twitter co-founder, Jack Dorsey, among its board members, is a crowd-curated online marketplace where users get to highlight the most popular things they see and purchase the popular items that others have highlighted themselves.

Since launching in 2009, the company has taken many steps toward evolution, the most notable of which has been the "Fancy Box."

In this sit-down interview, Joseph Einhorn explains the concept of the Fancy Box, where The Fancy is headed in the future and more in yet another installment of Elite Daily's entrepreneurship series, Startup From The Bottom.