Everything was going according to plan for Dana Elemera. She'd graduated from Kings College in the U.K. with a mathematics degree and was promptly accepted into a program with a top investment bank in London. That bank trained her at Goldman Sachs in New York City during her first year and paid her a salary of over $60,000.
It was a job that came with lots of bows and ribbons for Elemara and, yet, the perks weren't enough to keep her around. Three years into her career, she bounced.
The crossroad that Elemara arrived at is one that is becoming more and more common, especially when it comes to hearing the success stories of young entrepreneurs. It's the fork in the road that provides two career choices: passion or practicality, and Elemara just could not resist choosing the former.
She had the money, but simply "didn't enjoy" her job and she left even though she didn't even have any idea on what she could base an enterprise. But she would soon find one.
For a woman who'd fallen in love with cooking when she was 11-years-old, it was natural that, as an entrepreneur, Elemara would seek to monetize a product that could be sold to the culinary industry. Now, at the age of 27, she's the head of her own enterprise called Arganic, servicing the cosmetic, health and food industries with the finest argan oil around, after sealing an exclusive deal with a producer in Morocco.
Furthermore, her passion has led to her gaining a knowledge of the product extensive enough that she feels at ease when dealing with competitors.
It seems that most of the London native's success, from bargaining with a solicitor to help her trademark her business for a fourth of what it would normally cost, to finding a partner to do business with in Dubai, can be traced back to her ability to capitalize on making good working relationships.
And although she describes her pre-entrepreneurial years as unfulfilling, Elemara says that her negotiation and people skills came from her time in New York.
Now with her product being sold in Scotland as well as in the U.K., and she has a deal in hand with Cotswold Fayre, one of the biggest fine-food distributors in the UK, Arganic may just be set to soar above the $91,000 turnover mark she set for her company in its second year of existence.
And, as her business continues to provide her with progressive success, Elemara provides advice for any readers who want to consider following their passions.
Photo via MTV UK