Electronic Dance Music is sweeping across the United States at a remarkable rate. The commercialized, repackaged form of what was once an underground genre is now inescapable. Icons like Skrillex, Swedish House Mafia, and Avicii have replaced the rock stars of days past with their astronomical growth as artists over the past few years.
We are experiencing a shift in our mainstream music consciousness that seems to have penetrated myriad genres, drawing them under the evolving title of Electronic Dance Music. With previously unforeseeable collaborations like Usher and David Guetta and Rihanna and Calvin Harris it is clear that the times have changed.
And with the changing times comes a need for changing products to meet the consumer’s demands and interest. Ed Hegedus and Rave Juice have done just that with their truly remarkable recovery supplement.
Rave Juice is a “comprehensive recovery solution designed specifically to help you recover from club life.” And indeed the product does just that. Their progressive recovery supplement was formulated with the help of holistic doctors, chemists, and contains 5-HTP along essential vitamins, antioxidants, and electrolytes. With 7x more vitamin C than orange juice, more antioxidants than 30lbs of spinach, and 6x the potassium of leading sports drinks it’s quite hard to argue with the product’s prowess. Not to mention that this is all jam-packed in a surprisingly minuscule 2oz package.
With a game-changing product that surprisingly performs as advertised, Ed Hegedus and Rave Juice seem well suited to take the Electronic Dance Music scene by storm. We caught up with Ed following Electric Zoo to learn more about Rave Juice, what influenced the products, his personal ambitions and his plans for the future.
Read on for our interview with the man behind the game-changing recovery formula.
Give us a background of the founders of Rave Juice. Besides Rave Juice, what are your goals as individuals?
It seems that you have a history in electronic dance music. What got you into the genre?
How did you go about founding Rave Juice?
What made you pursue entrepreneurship?
What is it that sets Rave Juice apart from other 5-HTP supplements?
When you originally got the idea for Rave Juice what were you aiming to create as a product?
Through Rave Juice you've experienced firsthand the struggles start-up companies face and the time-consuming nature of entrepreneurship. What advice would you have for an up-and-comer in your industry?
What are your immediate goals as a company? I know you've been making a push to have a presence at major festivals...
How about long-term? EDM as a genre is experiencing explosive growth, so it seems this may just be the beginning of Rave Juice's growth...
What other projects are you working on? What else can we expect from you in the future, outside of rave Juice?