Frustrated with the prices and hassle of buying razors, he decided to make a change, turning a normally banal task into a monthly membership.
But the subscription service is much more than a delivery service for razors; it's an experience. In the first package, members receive one of three types of quality razors, a sleeve of blades, the monthly magazine "The Bathroom Minutes" and a membership handbook.
The razors take away expensive frills and focus on quality at a price that's right. Dollar Shave Club's line of men's products has since expanded to hair products, bathroom wipes called “One Wipe Charlies” and a shave butter/serum line under the name “Dr. Carver's.”
Who knew razors could be so... cutting edge?
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