This Hot Model Is Making Abercrombie & Fitch Cool Again

If you've been paying attention to the latest in men's fashion, you may have heard about some of the initiatives Abercrombie & Fitch is taking to revamp its brand.

Abercrombie just launched a new line of men's clothing that includes "new fits and fabrics, which is in line with the A&F's move toward a more elevated and distinguished look," according to a press release.

But you know what's even better than A&F's new collection?

The dude who's wearing it, of course!

That's right. Abercrombie recently debuted Alex Libby as one of its new faces, and it's not hard to see this blessed Aussie babe is incredibly f*cking hot.

While Libby has the signature rock-hard Abercrombie abs and irresistible smile, this sexy stud is a lot different than the typical shirtless frat boy you would expect to find in an A&F ad.

Take a look at the pictures below to see this smoking hot A&F model.

Say "hello" to your new man crush, Alex Libby.

Libby is a gorgeous model...

...who recently made his debut as the new face of Abercrombie & Fitch.

It turns out Libby is no stranger to being in front of the camera. This hunk's appeared in several clothing campaigns...

...and even graced the cover of Harper's Bazaar.

As you can imagine, women are losing their damn minds over this irresistible man.

But then again, you can't really blame them. I mean, seriously, just look at this guy!

Between those mesmerizing eyes and that charming smile...'s basically impossible to not fall for this babe.

While Libby may have the perfect Abercrombie abs...

...he's a little different from the typical models associated with A&F.

Libby prefers to ditch the preppy, clean-cut, frat-boy look for a scruffy style that's a bit edgier, not to mention, sexy AF.

He even rocks an irresistible man bun from time to time.

When Libby's not wandering around shirtless...

You can find him cruising around on his skateboard...

Showing off his incredible adventures on Instagram...

...or hitting the surf while looking insanely hot, of course.

Citations: Abercrombie & Fitch is banking on this male model to turn around sales (Business Insider)