This Grooming Line Puts Beer On Your Face Instead Of In Your Mouth

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Believe it or not, beer can be used for much more than happy hour!

No, I'm not referring to replacing your Keurig with this insane version that dispenses beer instead of coffee or tea. I'm talking about one beer company's latest innovation.

According to Mashable, Danish brewing company Carlsberg released a collection of grooming products made using actual beer.

The products aim to improve men's hair and provide healthier skin.

The main ingredients in each product are yeast, barley and, of course, hops -- because what's a beer-based grooming product without the hops?!

Despite how awesome this is for beer lovers who also care about maintaining their hygiene (a rare combination), it's important to remember Carlsberg isn't the first company to discover using beer for your skin and hair.

In a recent interview, the brand's vice president, Mikkel Pilemand, revealed,

We have researched into the subject, and the advice to use beer for hair and skin is older than the Carlsberg beer itself. And Carlsberg was founded in 1847!

Regardless, it's still awesome this kind of product is being made in 2015.

Check out the photos and the video below for a closer look at the collection, and get yours here.

Love beer a lot?! You might want to get your hands on these new grooming products from Carlsberg.

The collection includes shampoo, conditioner and body lotion, and each product includes half a liter of beer.

Check out the video below for a closer look.

carlsberg on YouTube

Citations: Men Stop Drinking Beer and Start Rubbing it on Your Face (Mashable)