Here's How The Cannabis Industry Gave A Woman Strength After Her Mother Died
Natasha Irizarry has managed to launch a business that brings surprise packages of pleasure into peoples' lives, just as she's going through a personally trying time herself.
Love surprises? Presents? High-end smoking gear? You're going to want to check out Stashbox, a monthly subscription box of cannabis-related products as unique as the individual recipient.
"We use data to personalize each box," says Natasha Irizarry, 29, who founded Boulder-based Stashbox last May with co-founder DJ Shott. "Each person fills out a profile that filters out how they consume, whether water pipes, joints, vapes, edibles, topicals - it's endless."
Earlier this year, the company was accepted into Canopy Boulder's seed-stage business accelerator, which focuses on ancillary products and services in the legal cannabis industry. It provides up to $70,000 in capital, a 16-week mentor-driven bootcamp, and industry knowledge - all in return for a 6-9.5 percent equity stake.
Two weeks ago, she took part in CanopyBoulder's Demo Day in Boulder.
Irizarry lost her mother, but found strength in her passion to press on.
It's a demanding program, which was made more difficult because of a personal tragedy for Irizarry.
"I come from a tech background so I am fully aware of how hard an accelerator can be, but I actually faced a few hardships getting out here," she said. "I applied to canopy in November: in January, my mom died unexpectedly."
Her father encouraged her to go through the program, despite the challenges of running a new business while coping with her grief and raising a young family.
"When you have a company that's just you and one other person, it's terrifying anyway," she said. "Two days after she passed, Canopy let us know we got in. I have three kids, and I'm 29, and they're three, five and seven, and my dad was like, 'you have to do this, there's no other way.' So a couple weeks later, we packed up and moved from Charlotte, North Carolina, to Boulder, Colorado in a little white Prius."
"We haven't left the office since," she said with a laugh. "We're here all day and all night, because we believe we're the team to do it right."
CanopyBoulder, a seed-stage business accelerator, provided the support she needed.
Irizarry says the CanopyBoulder team has been a huge source of support at difficult time for her.
So far, Izizarry has found success in the cannabis industry despite her recent struggle.
Stashbox currently has over 150 subscribers, and a waitlist of 2,000. So far they're only shipping within the United States, although Irizarry says they're looking at expanding into Canada.
This post was originally written by Julia Wright for Civilized.