These New Beer Labels Make Drinking So Much Less Fun
When it comes to being healthy, there tends to be two types of people in the world.
On one hand, you have the people who keep track of every single calorie that enters their mouths throughout the day.
Then on the other hand, you have the people who would rather not know that they just blindly consumed 5,000 calories in a single sitting.
If you're someone who prefers to take the "ignorance is bliss" approach to your calorie consumption, I have some bad news for you.
Binge drinking is about to become a whole lot less fun. The beer industry just agreed to put those horrifying calorie counts on all of their lbeer and can labels.
Yeah, I know. Talk about sucking all the happy right out of happy hour.
Apparently, the country's biggest brewers, Anheuser-Busch InBev, Constellation Brands, MillerCoors and Heineken, have agreed to include nutrition facts on their labels that will provide beer drinkers with info regarding calories, carbs, fat, alcohol content and a product freshness.
The Beer Institute wants breweries to adopt these new labeling practices by the year 2020. However, some companies are planning to roll out labels that comply with these standards right away.
Since, all together, these brewing companies produce over 80 percent of all domestic beers, this new calorie count initiative is expected to be one of the biggest changes the beer industry has seen in quite some time.
But before you decide to drink all of your beers while blindfolded, you should know that there's one little catch to this agreement.
If you take a closer look at the deal, you'll discover that this voluntary initiative doesn't disclose where the nutrition facts have to appear.
This means that beer companies can technically get away with skipping out on the printed nutrition labels, and instead add a QR code to their bottles that connect consumers to a website with the required serving facts.
So, hey, maybe the new labels won't be such a buzz kill after all.