If you're looking for a surefire conversation starter in an effort to connect with your fellow human beings, Taylor Swift videos are what all your co-workers are spending their work days streaming.
A new study by Nielsen SoundScan (yup, Nielsen is still a thing) and Vevo found during the week of Swift's "Bad Blood” video release, the pop star's music videos pulled more viewers than every television show with the exception of “NCIS: Los Angeles.”
Setting aside momentarily the outrageous success of “NCIS” and pulling the focus back to Tay Tay, her Grammy-winning “Bad Blood” video broke Vevo's record for views in a 24-hour period when it racked up 20.1 million views the day of its release (a record since broken by Adele's "Hello").
Andrea Zapata, Vevo's vice president of research, noted the results could be proof viewers are spending more time online.
Obvious as that conclusion may seem, the fact remains nobody can touch Taylor Swift. Well, except for LL Cool J, apparently.