Looks like we're all about to get a new most interesting person in the world.
He once ran a marathon because it was on his way, mosquitos refuse to bite him out of respect and his two cents are worth $37. Dos Equis' Most Interesting Man in the World has been a staple in our TV/Hulu lives since making his debut back in 2006.
But, like a fine cup of Scotch enjoyed in a canopy above the Serengeti or a casual game of chess with the queen of Prussia during a weekend ski trip in the Alps, his tenure with us must come to an end.
Heineken USA, which owns Dos Equis, officially announced the retirement of Jonathan Goldsmith, the 77-year-old actor who plays the Most Interesting Man in the World, and the company's video send-off for the commercial staple is perfect.
The good news is Heineken isn't shutting the entire campaign down. Andrew Katz, vice president of marketing for Dos Equis, said the ad campaign will cast a new most interesting person to take over Goldsmith's role.
He told Advertising Age,
There will be a hand-off of sorts -- one day it won't just be somebody new. [The campaign] will feel familiar, but it will be different. There will be elements that are very, very recognizable, that are super iconic to us, but it will have a very fresh take on things. It will not feel like we've just swapped actors.
Uhhhhh, anyone else out there hoping for a Most Interesting Woman in the World?!?!
Let's break through that most interesting glass ceiling as we all stay thirsty, my friends.