Jeremy Piven Is Parading Around As Ari Gold And It's Everything

by Adam Pliskin

The "Entourage" movie is only a few weeks away from being released, and in order to promote the film, Jeremy Piven is doing the press rounds as his most famous character, Ari Gold.

Piven/Gold is also promoting a real book written by the fictional character called "The Gold Standard: Rules to Rule By."

If you've ever seen "Entourage," you know Ari has quite a mouth on him and almost no filter.

Apparently, nothing has changed since the show ended.

For example, Gold went on "Today" and used the phrase "crazier than a sh*thouse rat."

Take a look at what Ari Gold has been up to lately:

Here's a little clip from his "Today" performance.

Here he is at the New York Stock Exchange.

Ahah what's happening? #EntourageMovie @jeremypiven pic.twitter.com/DDWzQCpgCE — Raoul Chopra (@RaoulChopra) May 11, 2015

Just in case people didn't realize what was going on...

This will happen for the next 3 days. pic.twitter.com/S2hpRr1Tt5 — Jeremy Piven (@jeremypiven) May 11, 2015

Ari hung out at CNBC.

LIVE on @CNBCClosingBell with #AriGold (@jeremypiven) @CNBC pic.twitter.com/hUWElevKM4 — ... (@BRubinCNBC) May 11, 2015

Ari sure knows how to sell himself.

.@jeremypiven talks to @KennedyNation about @entouragemovie and more! Tune in at 10p ET - only on #FoxBusiness pic.twitter.com/QQM85uqFCk — FOX Business (@FoxBusiness) May 11, 2015

Piven made sure to warn his fans about the presence of Ari.

Ari will show up not Jeremy Piven, I will stay in character until press is over.I would like to apologize in advance https://t.co/3es9fpXb0n — Jeremy Piven (@jeremypiven) May 11, 2015

And here he is on Fox Business' "Kennedy."

#KENNEDY @KennedyNation #Entourage's Ari Gold -- @jeremypiven talks about his new book http://t.co/AqO2P0WFvM — Fox News Fan (@FNC_Ladies_Rule) May 12, 2015

Citations: Jeremy Piven Stops Delaying the Inevitable Becomes Ari Gold Full Time (Complex)