Women Are Proving Victoria's Secret Angels Don't Represent All Bodies

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Victoria's Secret Angel is a coveted position, one that calls for years of grueling work and the occasional all-liquid diet.

As models like Behati Prinsloo and Adriana Lima stomp the runway in outrageous wings and stilettos, you can almost hear a collective sigh from women across the nation who will never look the way they do.

And while the Angels can be proud of their dedication to fitness and thinness, plus-size brand Lane Bryant wants to open up the conversation.

A new campaign promoting Lane Bryant's lingerie brand, Cacique, asks women to share why they're not Angels.

The social media effort, which has struck up a heated conversation about body image once more, proclaims all sizes of women can help "redefine sexy."

In an interview with Refinery29, Lane Bryant CEO Linda Heasley clarified the tag #ImNoAngel isn't an attack on Victoria's Secret, per se. It's a nod to the wider spectrum of women not currently recognized by the pink-on-pink brand.

She said,

We really admire Victoria's Secret and what they've done; they're an amazing brand. But arguably, their notion of what's beautiful and sexy is a little narrow, and we want to say that beautiful and sexy comes in all shapes and sizes, as these models prove.

Plus-size retailer Lane Bryant started the conversation with a cheeky #ImNoAngel video.

Lane Bryant on YouTube

Even Ashley Graham, star of Sports Illustrated's first-ever plus-size advertisement, stepped in to show off her body.

Lane Bryant on YouTube

Submissions poured in through Instagram.

Women have been quick to voice love for their bodies on Twitter, too.

How awesome was @TheSaltNPepa #popup#performance @lanebryant #ImNoAngel pic.twitter.com/oDgKgW8w3h — Vector Media (@VectorMedia) April 6, 2015
I do this ALL day! Loving myself for who I am regardless of my shape or size-Way to go @lanebryant #ImNoAngel #curvy pic.twitter.com/0sppyI8HfF — Dellany Peace (@IAmDellanyPeace) April 7, 2015
#ImNoAngel campaign killing society's idea of sexy & reinventing it pic.twitter.com/8rhtVnOPfO — elizabeth (@75zmalik) April 7, 2015

Citations: Lane Bryants CEO On The Shade In ImNoAngel (Refinery29 )