Victoria's Secret Angel is a coveted position, one that calls for years of grueling work and the occasional all-liquid diet.
As models like Behati Prinsloo and Adriana Lima stomp the runway in outrageous wings and stilettos, you can almost hear a collective sigh from women across the nation who will never look the way they do.
And while the Angels can be proud of their dedication to fitness and thinness, plus-size brand Lane Bryant wants to open up the conversation.
A new campaign promoting Lane Bryant's lingerie brand, Cacique, asks women to share why they're not Angels.
The social media effort, which has struck up a heated conversation about body image once more, proclaims all sizes of women can help "redefine sexy."
In an interview with Refinery29, Lane Bryant CEO Linda Heasley clarified the tag #ImNoAngel isn't an attack on Victoria's Secret, per se. It's a nod to the wider spectrum of women not currently recognized by the pink-on-pink brand.