This past March, Conde Nast announced it’s plans for their next digital initiative: a branded online TV series produced by the publishing company’s relatively new entertainment division.
At the time of the announcement, only Glamour Magazine and GQ’s lineups had been announced, with the announcement that Vogue’s lineup would be in the making. Finally, details on Vogue’s web channel have been released, so let’s take some time to brush up on the details:
Vogue’s online programming will debut on May 8th, after the Met Ball, yet you can already watch teasers on the magazine’s YouTube Channel.
Some upcoming series’ include Vintage Bowles, which follows Vogue‘s inimitably fabulous international editor at large Hamish Bowles as he travels the world for additions to his collection of vintage (women’s) designer clothes.
Then, there’s From the Vogue Closet, in which editors talk about their personal style. And finally, there’s a show, Elettra’s Goodness, which sees Elettra Wiedemann cooking at home with famous faces like Karlie Kloss, Pamela Love and Seth Meyers.
The channel will also host some of Vogue‘s pre-existing web series like Jeanius and The Fund, which chronicles designers competing for the CFDA/Vogue Fashion Fund.
In total, 30 new series were announced across the Vogue, Glamour, GQ and Wired channels, with more channels to come later this year, including Teen Vogue, Style.com, Vanity Fair and Epicurious. No wonder why this has taken so long.
According to WWD, Conde Nast Entertainment’s president Dawn Ostroff (who hails from the CW) said she wants Conde’s programming to “one day look like today’s cable channels.” It’s the same vision with which Ostroff is, simultaneously, getting into the film biz by optioning magazine content for movies, as well as television shows.
“In the future, the platforms are all going to blur,” she said at the time.
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