Tory Burch Files Four New Counterfeit Suits

Tory Burch is proud of her company, as she should be. The newest fashion billionaire is never afraid to stand up for her own brand and make a point to protect her designs no matter the cost.

Today, Tory Burch has filed four new lawsuits against companies allegedly dealing Tory Burch knockoffs. According to WWD, the cases all deal with manufacturers and wholesalers of jewelry featuring hardware similar to the brand’s trademarked “TT” logo.

Their legal team has described the cases as separate but “interconnected” at the same time. Chief legal officer Robert Isen emphasized that they have “long been vigilant in defending our intellectual property, and will continue to take counterfeiting and copyright infringement seriously.”

All four cases are seeking “unspecified damages and injunctive relief.” Tory Burch has notoriously taken home a $146 million lump sum in a previous counterfeiting case involving cybersquatters, primarily based in China. Only a small portion of the payout was attainable by draining PayPal accounts and other assets.

The current suits include defendants such as a California boutique, two New York-based companies and a Chinese company with a New York showroom and a frequent tradeshow presence. The New York showroom in question was caught when a representative sent by Tory Burch was shown the wares during an investigation.

There’s no question that Tory Burch will win all four of the most recent suits. Companies who have thought about counterfeiting and selling any of Burch’s products should take this as a cue to seriously reconsider.

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