Bad news for budget-conscious fashionistas: Rumor has it designer Marc Jacobs' beloved lower-priced line, Marc by Marc Jacobs, will soon be no more.
Earlier today, Women's Wear Daily reported the line — known best for its on-trend threads and affordable price tags — will soon be axed as an independent line.
Meanwhile, Jacobs' primary eponymous label, Marc Jacobs, will expand to include a wider variety of merchandise at a range of price points.
The exact date of the alleged change remains unclear.
According to an anonymous source, the company's goal is to establish a more streamlined aesthetic for all merchandise under the Marc Jacobs umbrella.
The hope is by unifying the designer's brands, a clear and unique brand identity will emerge.
As WWD reports, Marc Jacobs has yet to confirm the news.
Whispers of possible change within the company, however, have been in full force since 2013, when Marc Jacobs left his position as creative director of Louis Vuitton to devote more time to his own company.
Still, the development isn't unprecedented: Just a few months ago, Kate Spade shuttered her lower-priced Saturday line for similar reasons. No word yet on what'll happen to the downtown New York and LA brick-and-mortars yet -- or their employees.
If you're a fan of the affordable Marc label, we'd recommend stocking up on favorite items now — before they're gone for good.