Plus-size women are notoriously underrepresented in the fashion industry.
Though many designers have begun to embrace a wider range of sizes and body shapes, the fact remains that there's an extreme disconnect between what “plus-size” refers to in the fashion industry and what it means in the real world.
Plus-size models are, typically, far thinner than their real-world counterparts.
That's partially why several models in Australia have joined together in protest of the term.
The group, led by size-eight model Stefania Ferrario, launched the #droptheplus campaign after noticing how often relatively thin models get labeled as plus-size in fashion campaigns.
One such model is Robyn Lawley, the first “plus” model to be featured in Sports Illustrated. At a size 12, she's thinner than the average woman, who is a size 14.
One glance at the curvy model will tell you: Robyn Lawley is not, by any stretch of the imagination, bigger than the norm.
Ferrario, the face of Dita von Teese's lingerie label, has faced similar seemingly discriminatory labeling in the past, though at size eight, she too is thinner than the average consumer.
But the #droptheplus campaign isn't just about the discrepancies among definitions of “plus-size." It's about the label itself and the idea that a woman must be defined by her shape or size.
Ajay Rochester, former host of "The Biggest Loser," said it best:
The #droptheplus campaign aims to urge women to stop feeling compelled to label themselves in terms of size. And it also aims to promote confidence.
Ferrario wrote on Twitter,