Models, of course, frequently are the faces of advertising campaigns for companies as a main component of their job. However, it’s a rare occurrence when a model actually collaborates with the brand she’s fronting.
Karlie Kloss has just teamed up with the denim label Frame to create “Forever Karlie,” a two-style denim capsule collection that is specifically geared towards tall females. What a genius idea. I’m not exactly what one would consider super-model tall, but I’m definitely not short. I sometimes have difficulty finding the perfect length jean myself, so I can only imagine how the model-tall girls achieve such a feat.
The jeans from Karlie’s capsule collection are ultra chic. One style features a 70s-style flare while the other uses a classic skinny cut jean, each with a 40-inch inseam and embroidered with a tiny “K” just below the hip. Fame Denim cofounder, Erik Torstensson, came up with the idea for this line during a casual dinner he was at with the model.
"We were just having dinner with Karlie, and I was telling her about our denim brand, and she said, 'I can never find jeans!'" he explained. "I couldn't believe it. So we started joking about doing a 'forever' jean—a jean that never ends. When we told the pattern-cutters in our factory what we were planning to do, they were like, 'You're kidding—40?!' It had never been done before. And it wasn't just the length—everything had to change. The rise, where the knee is, where the rivets are placed."
Fortunately, these styles are not solely meant for the six-foot-tall female, Karlie explains.
"The idea was to do something so extremely long that you could cut it to your own length," Karlie explained. "You can customize it, which isn't normally an option. Usually it's one or the other—the right fit or the right length. With these, you don't have to compromise. It's refreshing!"
The Forever Karlie capsule collection will launch on June 1 exclusively at Net-a-Porter, Barneys, Jeffery, Ron Herman and Selfridges.
Photo Credit: Getty Images