At this point, I’ll be expecting H&M to make a major announcement every week, with a high/low designer collaboration coming out every day. The Swedish fast fashion giant H&M has just announced it’s latest designer collaboration, and it’s bound to be one of their most anticipated collaborations yet.
The epitome of Parisian style and designer of the uniform of the New York fashionista, Isabel Marant, has signed on to collaborate with H&M.
“H&M works with the best designers, and this invitation is an exciting honor,” Marant said in a release. “I aim at creating something real–something women want to wear in their everyday lives–with a certain carefree style. I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality.”
The collection is set to launch on November 14 in 250 different H&M stores, as well as the brand’s newly launched website.
“I really tried to do the essence of my style” Marant said. “It’s an ideal wardrobe that you can do a lot with.”
Sign me up. Isabel Marant’s designs feature extremely accessible clothing. Perfect for going out and equally as perfect for a stroll around the block, those who haven’t been able to afford her designs in the past will surely be jumping on this opportunity.
Photo Credit: Getty Images