Two Moms Challenged Gender Stereotypes By Making Clothes For Their Kids
In recent years, we've made strides in working to reduce gender bias and outdated sex-based social norms.
Women are now more independent than ever before, and the ever-growing feminist revolution only serves to further our successes.
But when it comes to children, gender-based stereotypes remain absurdly prevalent, especially when it comes to clothing and appearance.
In 2013, Rebecca Melsky and Eva St. Clair, both mothers of young girls, found themselves frustrated by the lack of gender-neutral clothing available for children.
So, over several months, they launched Princess Awesome, a non-girly clothing line for young girls.
They wrote on the label's Kickstarter page,
We believe that if a girl likes purple and also likes trucks, she should be able to wear a purple truck dress. And if a girl likes princesses and also aliens, then an alien princess skirt is for her.
The DC-area moms have already raised $78,000 -- well over their initial $35,000 goal. And over 1,200 backers have pledged to fund the brand's dinosaur-print onesies, pirate dresses and science-themed skirts printed with Pi symbols and atomic shell diagrams.
Sizes range from 2T-8 for the dresses, and 3-18 months for the onesies.
Interested parties can pledge as little as $1 (just to donate) or $30 for a playsuit and a coloring book. Those who pledge $1,000 or more will have the opportunity to help the team design future themes, patterns and colors -- and, of course, score loads of clothing.
We are Princess Awesome… because girls are awesome and girls decide what it means to be girly.
These moms deserve a serious round of applause for their efforts to eliminate outdated gender codes. Plus, their designs are seriously cool. They're exactly the type of bright, fun clothing little girls would love.
Check out some photos below, and head to the Kickstarter to learn more and pledge.
Let's change the kids' clothing market for good.