H&M’s Luxury Line: ‘& Other Stories’

The title of this article may be a bit confusing. H&M announced earlier last spring that it was working on a luxury line. Known for its fast fashion and low priced items, a luxury line is a new business venture for H&M, separate from designer collaborations.

The line will be called "& Other Stories." Definitely enticing. This line will only feature women’s products, with special emphasis on accessories.

H&M has been quoted in saying "'& Other Stories' is about bringing everything she can wear into one place, focusing on the whole look. We believe shoes, bags, jewelry, lingerie and beauty are key for styling and just as important as clothing.”

I agree H&M. Unfortunately, "& Other Stories" will only launch in Europe starting next month, but their just released look book proves that its popularity may just have to creep on over to the other side of the pond.

The collection centers on four central themes: Minimalism & Contradiction, Industrial & Effortless, Sophisticated & Architectural and Poetic & Dandy.

My Favorite Look:

Will you be traveling to Europe anytime soon and trying out this collection?

Ally | Elite.

Photo Credit: Getty Images