H&M’s New Evening Wear Collection


I’ve posted an article every day this week about the major moves that fast fashion retailer H&M has been making in revamping their entire business plan, but I don’t care, the people need to know what this ingenious company has been up to.

On April 4th, H&M will be launching a sustainable evening wear collection when it’s Conscious Exclusive line launches in stores and online. You know the H&M dress Helen Hunt wore on the Red Carpet at this year’s Oscar’s? Consider it an undercover preview to what this company is doing.

For the fashionably conscious girl on a budget, headed to a formal event, this collection was made for you. The dresses are all made from eco-friendly materials such as organic cotton, recycled polyester and Tencel.

Speculation as to what the lines price range is saying that the dresses, accessories, pantsuits and shoes may retail anywhere from $60 to $300.

My favorite look:

Are you anticipating this collection?

Ally | Elite.

Photo Credit: Getty Images