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H&M To Show During Paris Fashion Week

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Fast fashion has been rapidly pushing itself to the front of the fashion rankings for some time now, which is why I wasn’t as surprised as others when H&M announced that they would be putting on a runway presentation during Paris Fashion Week this year.

On February 27th, the fast fashion giant will show around 25 looks from its fall 2013 collection. This is the first runway show H&M will put on in 8 years (the last was in Central Park in 2005) and the first time that H&M has ever showed a seasonal collection during Fashion Week.

Watch out critics, fast fashion is proving to be bigger than anyone had originally thought.

Ally | Elite.

Photo Credit: Getty Images