CFDA Offering Models Half-Priced Juice Cleanses

The first thing that often comes to mind when people think of couture or runway models is that they’re starved and expected to stay starving. Such a negative image has followed the industry for years, and now, the Council of Fashion Designers of America, is actively trying to reverse that idea.

The CFDA, which is a sort of makeshift guild of the country’s top fashion designers, have announced that models are encouraged to secure healthy food for 50% off when they’re on location for New York Fashion Week, which starts on February 7th.

A recent letter issued by the CFDA (written by President, Diane von Furstenberg and CEO, Steven Kolb) stated “Models have described the difficulty of finding food that is both nutritious and convenient during Fashion Week. Please keep this in mind for both backstage and fittings.

To address this issue, we have partnered with Organic Avenue during Fashion Week and continuing through March 31, Organic Avenue will provide support and education to models in addition to a generously discounted rate of 50% on all cold-pressed juices and food. We hope that this will give models both guidance and the added nutrition they need during this demanding time.”

I think that the CFDA is making the right first steps in fixing the malnourished model issue in New York City right now, what do you think?

Ally | Elite.

Photo Credit: Getty Images