As a beauty writer, I was pretty sure I’d seen and tried it all. Then, I stumbled upon a YouTube video that showed a vlogger making lipstick out of bubblegum.
It blew my mind. How could legit lipstick colors be created from gum? I couldn't wrap my head around the concept. But, after watching the YouTube video of Rachel Levin (with her adorable pet goat by her side!) turning candy into cosmetics, I knew my reaction warranted way more than an audible "OMG."
Her process seemed simple and the colors she created were straight-up awesome. So, I committed to giving the crazy experiment a go. This is a really easy DIY to complete, but be warned, you will need an apron because this gets messy.
My favorite part of the process was the customization. You can experiment using various types and flavors of gum to find your beauty sweet spot.
What you'll need:
Bubblegum Vaseline Food coloring Microwaveable bowl Spoon Cleaned-out lipstick tube
Let's get mixing!
Take two pieces of your bubblegum of choice and add them to a microwaveable bowl. The harder, less chewy types of gum work best (like thick Hubba Bubba gum) because, when heated, they are less viscous than thinner options like Juicy Fruit.
Add a spoonful of Vaseline and a couple drops (more or less) of food coloring to the bowl. You can mix two colors, like red and blue, to create a brand new color. Give it a little stir.
Pop this mixture in the microwave for 30 seconds, then stir again.
Microwave the mixture again for 30-45 seconds and mix until it’s all blended together. You have now quite literally made liquid lipstick. Note that there might be some bubblegum that won’t 100% dissolve, which is okay because it acts as a lip scrub when you apply it.
Spoon the bubblegum lipstick into a cleaned-out lipstick tube and put it in the freezer for about 30 minutes until it hardens. Take it out, swipe it on and brag about your bubblegum beauty DIY.
I ended up with six shades after playing with different types of gum and amounts of food coloring.
This was one of my favorite beauty DIYs ever because I loved the colors that resulted: a pinky-nude (using Hubba Bubba Bubble Tape and no additional food coloring), a bright red (adding two drops of red food coloring to Hubba Bubba Dr. Pepper) and a raspberry shade (mixing in two drops of red and 1 drop of blue with Juicy Fruit).
Note that this stuff straight up stains your lips because of the food coloring. I had to use a makeup wipe to remove it at the end of the day, so you’ll get a super long-wearing color from these. My lips felt really hydrated thanks to the Vaseline base and tasted yummy because of the bubblegum.
While I’ll probably stick to buying lipsticks most of the time, this was a really fun way to create and customize my own lipstick.