One College Student Used Mt. Everest And The Dead Sea To Create A Successful Company
Could you imagine starting an international business as a freshman in college?
Well, I'm sure Steven Izen wasn't exactly planning for international success when he stepped onto Cornell's campus.
But fast forward to a few years later, and that's exactly what he has done.
After learning that his grandfather was diagnosed with Alzheimer's, Izen realized the necessity of staying balanced through hard times as well as good times.
He created Lokai, a bracelet that mirrors life's ebbs and flows based on the pretense that life is circular, riddled with ups and downs and highs and lows.
With a wearable reminder, Izen is able to share that message with the world.
Izen worked for three years, diligently conducting research and developing his product. In 2013, Lokai was born.
Each of the beads on the bracelet signifies something different: The black bead, filled with mud from the Dead Sea, reminds you to "stay hopeful," while the white bead, filled with water from Mount Everest (the highest point on Earth), reminds you to "stay humble," and the interconnected clear beads serve as a reminder that everyone's life leads them to -- and from -- these high and low moments.
Lokai is also made up entirely of water, carried 29,029 feet above sea level by Sherpas who've traveled anywhere between six to nine weeks to bring the sea water straight to your wrist.
You can purchase your very own bracelet here in one of three sizes (small, medium or large). Ten percent of the profits go straight to giving back through a number of charitable causes and alliances.
Celebrities all over the country have taken a liking to the bracelet, supporting its message and sharing their own stories on a daily basis:
@ashleygreene and lokai hit the red carpet at the @iheartradio awards! #livelokai #iheartradio A photo posted by livelokai (@livelokai) on May 5, 2014 at 1:32pm PDT
Oprah and Diane Von Furstenberg
Honored and humbled to see #livelokai front and center with these two female power players @dvf @oprah A photo posted by livelokai (@livelokai) on Sep 9, 2014 at 9:35am PDT
Look who's rockin lokai at Coachella #yeabitch @glassofwhiskey A photo posted by livelokai (@livelokai) on Apr 4, 2014 at 12:14pm PDT
· Officially joined the @livelokai circle! The black bead holds mud from The Dead Sea and the white bead holds water from Mt. Everest - the highest and lowest points on Earth. Reminding you to stay balanced and centered through life. Everyone could use a positive reminder and this is mine! #livelokai Uma foto publicada por Ashley Benson (@itsashbenzo) em Nov 11, 2014 at 6:35 PST