As of late, the "no-poo" movement has been gaining serious traction in the beauty world.
For the unfamiliar, going "no-poo" (yes, I know, poo, ha-ha) is the practice of eliminating shampoo from the beauty routine, opting instead for cleansing conditioners, oils or, in some cases, nothing at all.
Sarah Theeboom, a writer at Time Out New York magazine (and a former colleague of mine) may well be one of the pioneers of the movement — and she makes a damn good case for ditching the TRESemmé.
Theeboom hoped changing her haircare routine so drastically would help revitalize her limp, greasy strands.
The first few weeks were, in a word, nightmarish, Theeboom recalls. Her scalp had become greasier than ever, and she'd developed a nasty case of dandruff.
It was really unpleasant, and I was so embarrassed that I didn't want to show my head to anyone.
Still, she “felt committed” to forging ahead with her new, shampoo-free routine.
Thankfully, it paid off: After 12 grueling weeks, I started to see what my natural hair was like when I wasn't constantly doing stuff to manipulate it. It was silky and wavier and totally frizz free.
Six years later, Theeboom remains an impassioned advocate for her "poo-free" routine.
So if you've been considering going "no-poo," know it will take time for your scalp to adjust to the change — but one glance at Theeboom's gorgeous, shiny, healthy hair is proof the wait is worth it.